You can see your pictures and photos from others. When on the phone you are in the real World. Search on the mobile device is focused on getting you the right answer quick. Services can flow between three screens. Example: Xbox avatars can be updated on phone, TV, or laptop.
Consistency: as designers we love consistency. But does it limit you and create too many boundaries? You need constraints but also need an opportunity to express your creativity. It also targets a different market than its predecessor: instead of being designed mainly for business and technology workers, WP7 is targeted at active people with a busy life, both offline and online, and who use social networks every day, whatever their background.
Instead of having a different interface for each device — phone, tablet and desktop — users will have the same experience everywhere, with only slight differences due to the nature and specificities of the device.
Since the new version was released in late September WP7. The Windows Phone team was inspired by the typography in way-finding design. By clearing the interface of all unnecessary elements and using the content as the design core, the team has been able to distinguish this OS from more traditional UIs: the interface disappears, and the content itself becomes the interface.
The interface shows the actual content and is not just the means to get to the content. Reducing the visuals on the phone promotes direct interaction with the content.
They are more an aid to orientate the user while navigating the content. Clean design and typography, as exemplified by Cocktail Flow and Fuse. All of these things together give the user an experience reminiscent of cartography.
The need to give a direction is expressed in the look and feel of a map, where the text is clear because the user has to follow labels and names in order to find places, and there is no space for visual elements. Metro design requires a more rigid organization. Think of subway maps. In the context of mobile apps, this requires that the information architecture be stronger.
With the main graphical layout elements removed, the content grid is built using just the content itself. So, as the user scans the layout, they are already reading the content.
The absence of a physical grid leaves room for negative space. Elements seem lighter, so the designer has to choose a few strong elements on which to build the content path. Choosing the wrong elements means that the user will not understand how to reach the content they need. Milano subway map Image: Wikipedia.
Content has to be structured in a hierarchy according to importance and be based on what you want to push to users. Flipboard emphasizes content as the interface. To make all of this possible, Microsoft has introduced the concept of the hub , whose role is to concentrate all of the information onto one screen, like a dashboard. A better analogy might be the cover of a digital magazine, such as Flipboard.
The hub is the central point of access to content, and it includes specific UI elements with new paradigms of navigation and content organization. And while not strictly a new UI control, accent color is another important element; it helps to pinpoint the important bits of information on the screen. But despite this simplicity it's a lot of fun to use.
The "hubs" into which content is organized by type are an intuitive way to work, but most of what you do every day can be done without leaving the home screen. IPhone users who live in three or four apps and constantly switch between them for updates from Twitter, e-mail and RSS will be jealous of the dynamic front page. Choose what apps, people, podcasts or almost anything you want on the main screen and they update in real time, with new information swimming sweetly onto the icons.
It's almost like a moving photo in Harry Potter, only less hokey and far more useful. The phone I tested felt sparse, mostly due to a lack of content, but there was enough on show to appreciate how the hubs work.
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