Best survey tool

Users can add passwords to secure surveys, brand templates, and utilize skip logic. The free version includes 10 questions and 20 responses, with a pretty large customization deck. Survey Anyplace prioritizes mobile accessibility and engagement in its survey tools.

Audiences are enticed to respond in a unique way with your brand by leveraging mobile features and being rewarded for participation. Users are allowed 20 responses a month, while the most basic paid plan starts out at responses. Best suited for non-profit organizations, universities, and similar institutions, LimeSurvey is an open source download. This means a community of developers and users are available to provide support and guidance on how to best use the software.

Its free service includes 25 monthly responses, unlimited quizzes and administrators, and up to 10 MB of data storage. GetFeedback is a customer experience tool by Survey Monkey that allows you to design mobile friendly surveys to capture customer feedback for you to analyze. This tool allows you to personalize the survey experience so you can get more survey responses. These surveys can be distributed on chat, email, and SMS. The feedback collected can then be analyzed with the intuitive insights that GetFeedback provides you.

In addition to the analysis feature, GetFeedback also has a feature that allows you to take action on negative feedback to change the customer's experience into a positive one. Try GetFeedback free for 14 days and contact them for more details on their custom pricing plans. AskNicely is a feedback tool that focuses on helping you collect real-life comments and real-time ratings. This tool aims to start a conversation rather than an interrogation by allowing you to ask for survey responses at the right time using their rich insights.

You can also personalize your surveys by using your logo, brand colors, trusted domain, and your customer's name. Pricing is not available on AskNicely's website, but you can book a demo to get pricing information. Confirmit offers survey design software that allows you to design surveys to engage your audience and gain useful insights. Their survey design software has a host of features and capabilities that make it easy to choose a variety of surveys with multimedia clips, innovative question types, and many feedback methods for you to distribute throughout many channels, including phone, web, mobile, print, and email.

JotForm is an online form building tool that allows businesses to generate surveys to gain feedback quickly. Their drag and drop survey maker is free and allows you to add your own questions, set up branching logic, and share custom surveys on a variety of devices to start collecting responses right away.

You can upgrade to paid tiers to gain access to more monthly submissions, additional space, more payment submissions, and a higher limit on the number of forms you can create. Surveys can help you to better understand your customers and build your business. These free survey tools offer a lot of functionality and if you love a particular platform, paid versions are affordable.

Creating online surveys is a great method for engaging with your customer base and can help you gather the information you need to improve the user experience on your website.

Creating customized questionnaires and conducting online surveys can help you to gain a better understanding of what makes your customers tick, gauge customer satisfaction, and gather feedback so you can adjust your marketing efforts to better meet the needs of your target market.

Erika is a Marketing Copywriter at Bluleadz. She is a huge fan of houseplants and podcasts about conspiracy theories. She spends most of her free time reading, writing, and enjoying the outdoors. Quick Links. What Is an Online Survey? What Is a Survey Tool? Benefits 4. Essential Components 5. Survey Tools List. SoGoSurvey 2. HubSpot Forms 3.

SurveyLegend 4. Qualaroo 5. ProProfs Survey Maker 6. Google Forms 7. Latana 8. SurveyMonkey 9. Typeform CrowdSignal Survey Planet. SurveyNuts SurveyGizmo Zoho Survey Feedier Survs Survey Anyplace LimeSurvey GetFeedback Suppose you're particularly interested in how people respond to your surveys. In that case, the app gives you info like how long it took for your respondents to complete the survey, how many responded on mobile devices vs.

On the plus side, you can tap into even more powerful features if you're comfortable with coding within the app's scripting system or in JavaScript. For those of you who have simple needs, you can give the app's free plan a go. It lets you create up to 3 surveys per month, with an unlimited number of questions, and with up to responses per survey.

Visit SurveyGizmo. If you can't decide on a tool to help you achieve all of this and more, look no further than Google Forms. Google Forms is one of the most flexible online survey makers on the list. You may be acquainted with some of Google's more popular tools like Google Sheets and Google Slide, but there's another equally powerful tool within Google Drive. You can create an unlimited number of surveys, add an unlimited number of questions inside a survey, and get an unlimited number of responses.

Best of all, there's the export option to transfer your results to Google Sheets for better analysis. You can even:. On the plus side, Google Forms is free to use and is the only tool on this list that doesn't have a premium version. You'll get all the functionalities without spending a dime. Visit Google Forms. If you don't know how or don't feel like writing your own online survey questions, SurveyPlanet has hundreds of pre-written question templates for you. You can even choose between different survey themes, build custom themes, and use branching to ask additional questions or skip irrelevant questions.

The fact that this online survey tool has a pretty generous free plan may convince you to give it a go. The free plan offers an unlimited number of surveys, with an unlimited number of questions, and an unlimited number of respondents. Visit SurveyPlanet. Typeform is an online tool that's best suited for those who want to add some flair to their online surveys. If you're not a fan of simple text-based questions, then keep on reading. What makes the app such a fantastic tool for design enthusiasts is that you can easily insert images, GIFs, and even icons to your online surveys.

What Typeform lacks in function, it gains in form. Anyone who values high aesthetic solutions won't resist not falling in love with the tool. Respondents and businesses included. If we take a survey created in Google Forms, and one created in Typeform , the Typeform survey will have higher form completion rates.

Because the form shows just one question at a time, leading the respondent seamlessly from one question to the next. It's aesthetically pleasing, plus, the respondent is not aware of the length of the form. You can also tailor your questions depending on how a respondent answers using multiple logic forms. Another cool feature is that you can personalize your surveys. For example, if a respondent answers one question with their name, you can refer to them by their name in the following questions.

The free plan is useful for anyone who has basic needs. You can create three forms per month, and each form can have up to 10 questions, with no 'logic jumps. If your needs are more complex, then you should check out their paid versions.

Visit Typeform. SurveyLegend is a true legend among online survey tools. Created in , it's an enterprise-level survey tool that's used by major brands like Airbnb, Groupon, Samsung, and others. One especially cool feature is the Kiosk mode. For example, if a respondent leaves the survey half-answered and left untouched for a while, the survey will automatically restart.

This feature can be useful if you run customer surveys directly on your business premises, for example, at your store, hotel, office, or shop. The survey app is designed to be finger-friendly, working seamlessly on all touchscreen devices and computers. The web app is available on various platforms, letting you create your survey from anywhere, with one single account. It also integrates with many customer workflow options that include Salesforce, Hubspot, Slack, Zendesk, MailChimp and Zapier amongst many others.

With these connections, surveys can target specific customer groups, and their reaction to new products and services can be collected to present real-time to live dashboards.

AskNicely used to advertise plans which were expensive but packed with features - however, the website no longer displays pricing information and instead asks for potential customers to contact them directly for a quote. Read our full AskNicely review. Formstack is a good example of a survey product with a very wide remit. The online form tool allows the creation of sophisticated surveys and their responses to be data harvested.

But it can also be used for straightforward customer feedback panels on websites and social media. Many companies use it to process leads and analyze their rate of conversion by integrating it into other sales management solutions. It works with MailChimp to enable targeted information gathering and feedback from existing customer databases.

Costing has four levels; Bronze, Silver, Gold and Platinum. The Bronze package offers a single user solution with basic forms and no application integration. At the other end of this scale, the Platinum plan has a ten user license with the scope for 1, forms and , submissions per month. Read our full Formstack review. Maybe a simple form to ask their customers if they enjoyed the last seminar and how to make it better is sufficient.

For them, the free to use Google Forms is a perfectly adequate tool that requires little skill or experience to use, and is available for free as a personal edition or as part of the G Suite for business platform.

Responses are stored automatically into Google Sheets, allowing them to be easily transferred to an Excel spreadsheet or a database later. The key weakness of Google Forms is that unless recipients have a Google Account and are willing to log in with it, they can fill out a survey multiple times.

As it is free before you spend big, it might be worth seeing if it will do enough, or at least hint what bought product features you might want. Read our full Google Forms review. A major difference between traditional market research platforms and the latest generation of online surveys is the amount of information they can extract from open-ended questions and unstructured language data.

Such data is critical for capturing the kinds of free-flowing thoughts from the respondent that yield the most relevant customer insights.

Online surveys that use artificial intelligence AI and natural language processing NLP have streamlined delivery of these kinds of high-value insights and make them available immediately, without any post-processing or further data manipulation. Historically, to hear the voice of customer at scale, researchers have asked closed-ended multiple-choice questions in surveys rather than open-ended ones.

The former is easier to tabulate than having to read and organize free-text answers, but it dramatically reduces the depth of the resulting data. As an example, a streaming music service wanted to understand consumer behavior but could only glean minimal information by using traditional close-ended survey approach. Without AI technology, projects like this music survey with 10, participants might require days of manual data review, cleaning and organizing and still come up short on insights.

In contrast, the next generation online surveys use AI and NLP to automatically perform a first-pass clean-up of text answers, in real time. An important added benefit of such a gamified interactive process is that respondents enjoy it more.