Wondrich and Rothbaum themselves have each been writing about drinks for years; each has multiple booze books already under his belt.
Wondrich has since become a globe-trotting knowledge resource for the drinks industry around the world. That the topic was considered worthy of an Oxford Companion in , when Wondrich first signed on, was itself a sign of the great rebound and expansion underway in the industry at the time. The series has been published by Oxford University Press since before the Second World War, each weighty tome providing an in-depth look at a particular area of knowledge: food, jazz, medicine.
That ballooning amount of material, of course, also made for ballooning potential for discoveries, even for two seasoned experts. And we tried to limit it to that. Well, not only because of that. It weighs more than he does. This cocktail can keep you warm around the fire pit — and you can make it there, too. For years now, he has eyed a solution: the metaverse. The simplest way to define the metaverse is as an evolution of how users interact with brands, intellectual properties and each other on the Internet.
The metaverse, to Sweeney, would be an expansive, digitized communal space where users can mingle freely with brands and one another in ways that permit self-expression and spark joy. It would not be, Sweeney said, the manicured , ad-laden news feed presented by platforms like Facebook. People using the Internet in the s via companies like America Online will recall how the Internet has evolved from logging in over phone lines to check their email, chat in real time over AOL Instant Messenger and perhaps check a website or bulletin board discussion before logging off.
Sweeney points to how Facebook has engaged with businesses over the years to illustrate his belief. Sweeney believes platforms like Google and Apple have similarly grown in size while contributing to what he sees as a devolution of the Internet. In her decision, District Judge Yvonne Gonzalez Rogers noted how the actions of Epic against Apple were a calculated move to eliminate a barrier to the creation of the metaverse.
One of them is the same that Sweeney decried for the current state of the Internet. The shared ambitions of these giant corporations set the stage for a high-stakes race to craft the metaverse.
And Epic sees itself as well positioned in the pack. The Washington Post interviewed a variety of executives, developers and stakeholders at Epic Games to discuss its vision for the metaverse. The messaging from Epic Games and its companies is clear: What Sweeney and his colleagues want to create is a marked departure from modern social media platforms. And the company believes it is well suited to realize its metaverse vision through its own technologies and series of acquisitions.
And this new generation is moving from social media to games. The game is a forum in which players interact in real time with intellectual properties from Marvel or Star Wars, one that both pulls from and inspires pop culture. It has even been a showcase for premium consumer goods.
The game has become a sort of experiential lab and incubator of these ideas, said Donald Mustard, chief creative officer at Epic Games. Click to expand.
Replay Video. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Found the story interesting? Like us on Facebook to see similar stories. I'm already a fan, don't show this again. Send MSN Feedback. How can we improve? Please give an overall site rating:. Privacy Statement.
0コメント